How to Get Your Business on Google’s First Page

Businesses that have massive budgets cannot rank to the first page until they actually start creating content that is useful for the consumers. To do this, you will have to work on several elements. Some of them are:

• Snippets of the content (Google shows recommendations saying people also searched for)
• Google map of your business via Google my business.
• Website pages and blogs

You need to work in two broad steps: business listing optimization and website optimization. Let us look into each of them:

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1. Website Optimization for a First-Page Rank

You need to work on your SEO. This cannot be done for the whole website at once. Focusing on individual pages is essential. Let us learn how to do it.

2. Choosing the Right Keywords

Each business solves a different problem for which people go to Google. The words related to the solution are what we call “keywords”. Think from the customer's perspective and then find the right keywords. A few examples are:

• best digital marketing agency
• how to do digital marketing
• digital marketing agency in Ludhiana

Remember to choose a different set of keywords for each page. In this way, the inner-pages will not compete. You can also use various free tools like Google Trends, Keyword Sheeter, Keyword Generator, Google Search Console, etc.

3. Make it Easier for Google to Scan

Google ranks billions of web pages and stores the data in an index. When a search query is posted, Google shows the best result from the index. Therefore, it is crucial to put the keywords in the right place. Here is how you can do it:

• Meta Title: This is the title of your website and blog post. Used as a header, this should include your keyword.
• Meta Description: This is the short description displayed under your title in the search engine result. It should contain the relevant keyword. Create its content in a way that gives the readers enough idea about what is present on your page.
• Alt Tags: Google can rely on your images and consider them relevant if they have an alternate text. Make sure you include the keyword in your Alt tags.
• URL: Since URL displays your domain name, adding a keyword to it helps Google know about your business quite easily. Besides this, Google will rely more on your website if you place the same keyword in your Meta title, URL, and meta description because the URL is displayed in between your title and description.

4. Writing Informative Content

Google strictly monitors keyword stuffing, and if your site is found with this technique, it will be banned immediately. Make sure to write meaningful content and incorporate the keyword in such a way that it goes well with the flow of words. Never overstuff the content with keywords; keep the limit to 2% only.

5. Mobile Optimization

Today more searches are done on mobile and tablets rather than laptops and desktops. Thus, your site should be mobile-friendly and responsive. Google relies on websites that are mobile-friendly as they provide ease to the users. You can also use free tools and increase the responsiveness of your site.

6. User-Friendly

Having the right keywords and being mobile-optimized is not just enough; Google will check your site user experience as well. It should be easy to navigate, have a clear CTA, provide a rapid solution, and serve in the best possible manner. Google looks at every feature before ranking the site.

7. Business Listing for a First Page Rank

Besides the website, your business should be on the top list in the online business directory.

Google My Business Account Google My Business Account is helping several local businesses increase their ranking on Google's search pages. This free account provides exact location, direction, and contact details about your business. Google gets information from both searches as well as maps in creating the local lists of business profiles. Thus, create a business account and keep monitoring it to stay on the top page rank.

9. Optimizing Your Business Profile

Let's now learn how to optimize this free business profile.

• Fill Every Section: Please make sure that all information is filled out in every section; none of the parts should be left blank. The chances of completely filled profiles receiving more clicks are higher.
• Use the Same Name: Also, ensure that you are using the same business name across the web. Something as simple as a different spelling or change can lower your ranking. Google likes things consistent and professional. For example, if you are using the word company, do not use Co. anywhere in its place.
• Keep Profile Fully Updated: If you do not keep your profile updated, Google will lose trust in your business. Remember, Google wants to provide accurate information to its users. So, even a minute change should be updated.
• Get More Reviews: Employ different methods to acquire Google Reviews. Google wants to give the best information, so those sites which have reviews are more likely to attain a great ranking.

10. Use Other Directories

Use directories like Yelp for a business listing. Google relies on Yelp and it provides more traffic. Thus, when Google observes that the site is getting good traffic, you have higher chances of getting a good rank. Besides this, Google will observe that the site is listed on the popular directory with ample reviews. This will automatically give you a high rank.

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